Chinese Central Television’s news channel reported during its news that airline Virgin Atlantic was launching the world’s first ever glass-floored air plane. Embarrassingly, the story was an April Fools’ joke. Virgin linked to a report by the British tabloid The Daily Mirror, which identified the story as a spoof. Photos of the news report have gone viral on Chinese social media with thousands of retweets and comments. Most of the Chinese netizen are teasing their state broadcaster on their unprofessional journalism. One of the comment on Sina Weibo is truly the best: “They find time to attack Apple, but they don’t have time to fact-check, that’s true professionalism …” alluding to the public attacks against the Cupertino company for its warranty policy in China. It seems that the researchers, copyeditors and producers from CCTV don’t have the ability to determine the authenticity of any news.
The hilarious video is a short clip from a Chinese TV series set during the Chinese resistance against Japanese invaders during World War II. A Chinese heroine was gang raped by a brunch of Japanese soldiers. As she was being raped, she discovers a box of arrows nearby. She took the arrow and stabs the current rapist. Suddenly, she is “charged-up” and start killing every soldiers with her bow and arrow. We are amazed by the stupid and ridiculous plot. It seems that anti-japanese resistance will give you some sort of special power to become a goddess. The viral video has over 5 million views and 30k comments on Chinese website.
[UPDATE] Apple was accused of jerking Chinese consumers around in a 3-hour expose aired by China Central Television last week, but a celebrity’s foolish mistake on Chinese social media revealed that the so-called investigative journalism from the broadcaster was nothing but a PR offensive against the wrong targets. Each year on March 15, the Consumers’ Rights Protection Day in China, the state broadcaster runs a special TV show that takes to task shoddy products or substandard services in the name of alerting the nation and laying bare corporate evils. In this year, the show said that Chinese customers are not provided with the same customer service from Apple as it does to users in other countries. China Central Television had even gathered a number of journalist, they were wearing red color vest that look like Red Guards from the Cultural Revolution, ‘attacking’ the Apple store in Beijing to question the employees for the unfair warranty policy …
Television is no longer mainly for “watching” but is trending toward something to which people “listen”. According to Google Taiwan, many people when supposedly “watching” TV will turn on their smartphone, tablet or laptop computer to surf the net, so that their eyes are constantly moving from screen to screen. In Taiwan, many people have the TV on as background and only pay attention to the screen when they hear things that interest them. According to Google’s research, 79 percent of the mobile users in Taiwan will search the internet after watching TV ad. Using the Internet to watch TV has also become a trend in Taiwan. Google’s YouTube cellphone view rate grew by three times last year compare to the previous year. The public is also familiar with using YouTube to watch TV content. From our own observation, most people in Hong Kong are also having the same pratice of “listening” to TV instead of watching. Over here, some TV ad can even interact with mobile phone user. As for the people in mainland China, the young generation spend most of the time using their smartphone to watch streaming video, watching or listening to TV is not common, especially for the rural dwellers.
OVER half of Chinese smartphone owners will soon to give up TV and stick only to their mobile devices. According to the survey done by Google and Ipsos Research company, 54 percent of Chinese consumers preferred mobile devices than watching television. About one-third of urban dwellers use their smartphones to do searches, surf the Internet, social networking, send e-mail and watch streaming video. China’s smartphone user base accounts for 33 percent of the nation’s total population, beating Germany’s 29 percent but still behind the 44 percent in the US …
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