Chinese sportswear brand Qiaodan Sports, which was sued by Michael Jordan last year for unauthorized use of his name, has filed a countersuit against the basketball legend, demanding that he apologize for damaging the company’s reputation. The Fujian-based company has also requested US$8 million in compensation. A Shanghai court accepted Jordan’s lawsuit last year, though there has yet to be a hearing as the parties have sought to resolve the dispute out of court. In December last year, Qiaodan Sports hinted at a countersuit after expressing frustration over the lack of progress in negotiations, accusing Jordan of trying to drag the case on indefinitely to damage the company’s business and impeded its IPO. Qiaodan Sports pointed out that under China’s civil law, only foreign nationals living in the country can enjoy the protection of naming rights, meaning Jordan, who has never lived in China, does not have the right to sue …
China’s population is over 1.3 billion, the largest of any country in the world and properly there is quite a lot of people love playing basketball. Even folks in remote villages have a hoop. But oftentimes the courts are makeshift or deteriorating, leaving young kids and old without much of a legit chance to work on their game. The Jordan brand is producing a series of mini-documentaries about basketball around the world, and the crew went to a remote village in China, a place with barely any connection to civilization nor any modern technology, to film a story on how one man helping a small village to rebuild it’s broken down court …
Which of these logos belongs to Air Jordan (also known as Jordans) and which belongs to the Chinese sport brand “Qiaodan”? If you don’t know the answer, then you’ve justified the federal trademark lawsuit Michael Jordan just filed.
You Can Buy Fresh Crocodile Meat in China Supermarket
Lenovo First MediaTek-based Smartphone Teased by Kobe Bryant (Video)
Chinese Employees Ordered to Crawl Like Dog in Public to Cope with Stress (Video)
Chinese Scientist Only Interested in Porn and Pirated Movies, Not NASA Secrets