Chinese sportswear brand Qiaodan Sports, which was sued by Michael Jordan last year for unauthorized use of his name, has filed a countersuit against the basketball legend, demanding that he apologize for damaging the company’s reputation. The Fujian-based company has also requested US$8 million in compensation. A Shanghai court accepted Jordan’s lawsuit last year, though there has yet to be a hearing as the parties have sought to resolve the dispute out of court. In December last year, Qiaodan Sports hinted at a countersuit after expressing frustration over the lack of progress in negotiations, accusing Jordan of trying to drag the case on indefinitely to damage the company’s business and impeded its IPO. Qiaodan Sports pointed out that under China’s civil law, only foreign nationals living in the country can enjoy the protection of naming rights, meaning Jordan, who has never lived in China, does not have the right to sue …
There’s a hefty mark-up whacked on foreign goods in China market. Chinese consumer have to pay extra more for these imported goods which some are made in China. In the communist country, comparing to the US, you have to pay 83 percent more for a cup of Starbucks coffee, 67 percent more for a pair of Nike basketball shoe, 130 percent more for a Columbia jacket. And the most unanticipated case, a Thinkpad laptop, which is now considered own by Lenovo, is 45 percent cheaper if you buy it in US ! The high distribution fees and higher tax have caused these stuff to be more expensive in China. Ironically, the Chinese only have US$4,940 per capita income, while American have almost 10 times more ! The communist government is the overall winner. Click in to examine more on the infographic, translated by Tait Lawton of East West Connect …
Almost all teams participating in the 2012 London Olympics will receive sponsorship of sporting goods. However the Egyptian team did not. Nike clothing and backpack for Egyptian athletes’ are all fake. The knock-off products have Nike logos but with Adidas zippers. The Egyptian Olympic Committee said in an interview that they had bought the clothing from a Nike agent, and all Nike products in the Egyptian’s market are made in China. All clothing have the same logo, they just can’t tell which are the counterfeit one …
About two weeks ago, we reported the NBA legend Michael Jordan filed a lawsuit in China against a Chinese sports brand “Qiaodan Sports” to protect his brand image. And, the Chinese court has finally accepted the case last week, despite Qiaodan Sports said it had not yet received any notice from the court regarding Jordan’s claim and is unclear what the lawsuit entails.
Global companies really need to take care on choosing their brand names for the Chinese market. Because some mistranslation can become a joke and affects their marketing. In Chinese, Microsoft’s Bing search engine translates literally as defect, virus and disease. No wonder it was rebranded ‘Bi Ying’, which means ‘Responds without Fail’. Some phonetic translations work better than the original. The Chinese characters for Coca-Cola, pronounced as ‘Ke kou ke le’, means tasty and fun. With China’s market for consumer goods soaring companies rely on linguists in a bid to avoid embarrassment. Here are some of the translated and rebranded products on China’s shelves, check them out after the break.
Maybe you are a big fan of Nike, but please don’t get mad with the Chinese for knocking off the Nike’s famous slogan. Yeah, just do it.
The Nike Marty McFly Hyperdunk is definitely a classic collection item for Back To The Future fanboys, designed to be one of the lightest and most innovative basketball footwear products Nike has ever produced. At now, you can get a fake one in China with a reasonably cheap price, just $35. More pics after the jump.
We would be familiar with these three famous sport brands, Nike, Kappa and adidas, but you probably never heard of mobile phones for these brands. Those tricky knockoff makers used those popular brands to make their ordinary mobile phone to become special, and this is the way knockoff phones survived. If you see one on the street, then it is probably a faker. We have seen an adidas sneaker clamshell phone previous, and here we have more similar knockoffs, Kappa and Nike.
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