
Kobe Bryant is injured at the moment, but he is actively for the smartphone world. Lenovo has recruited the basketball legend to plug an upcoming new handset device. A new behind-the-scenes spot featuring Bryant hit the web this week. The ad sees Kobe playing basketball around with formal suit before plugging the Lenovo P780. It is very low on appearances from the Lenovo P780 itself, with the phone only featuring in the last few seconds of the video. Before that, the Lenovo K900 is the first Lenovo smartphone that promoted by Kobe Bryant …

Chinese sportswear brand Qiaodan Sports, which was sued by Michael Jordan last year for unauthorized use of his name, has filed a countersuit against the basketball legend, demanding that he apologize for damaging the company’s reputation. The Fujian-based company has also requested US$8 million in compensation. A Shanghai court accepted Jordan’s lawsuit last year, though there has yet to be a hearing as the parties have sought to resolve the dispute out of court. In December last year, Qiaodan Sports hinted at a countersuit after expressing frustration over the lack of progress in negotiations, accusing Jordan of trying to drag the case on indefinitely to damage the company’s business and impeded its IPO. Qiaodan Sports pointed out that under China’s civil law, only foreign nationals living in the country can enjoy the protection of naming rights, meaning Jordan, who has never lived in China, does not have the right to sue …

Synthesio, a global social-media monitoring company, has created an infographic to tell us who are the top 25 most popular western celebrities on Chinese social media. It listened to the top 50 celebrities from Forbes’ “The World’s Most Powerful Celebrities” list, and monitored China’s top social-media sites, including Sina Weibo (China’s Twitter), Renren (China’s Facebook) and Tencent Weibo. As the infographic reveals, Chinese social-media users love NBA, basketball player LeBron James takes the top spot, followed by Rihanna and Justin Bieber, respectively. Lady Gaga and Taylor Swift round out the top five. Singers are the most buzzed-about celebrities in China, comprising 34 percent of the list’s top 50 celebs. Brad Pitt is the favorite actor among users (he has a weibo account in China), while David Letterman is the preferred TV host …

Students in Jiangxi’s Donghua University often see a unique basketball player. He just has one leg. Recently, videos of him playing basketball have made it onto the web. This young man has been dubbed “Inspiring Basketball King.”Qu Shitao lost his right leg when he was 3 years old, but that hasn’t stopped him from playing the game he loves. The disabled young man plays basketball using a crutch, he now become a Chinese internet superstar after a local television report highlighted his amazing basketball skill with one legged. His newfound fame has paid off for him and he got the chance to meet Yao Ming, the ex-NBA basketball Superstar, on a trip to Shanghai. Video and more pictures after the break.

In 1995, a Chinese version of the NBA, namely the Chinese Basketball Association, CBA for short, came into play. After years of cultivation and development, the league has significantly improved, with a number of high-caliber players springing up, and of course, there are basketball baby in China style. This year, two-time NBA scoring champion Tracy McGrady joined the CBA. As of right now, the CBA has grown to be the No.1 basketball league in Asia, and some believe, within ten years, China will become one of the top four basketball powers in the world. You can click in to see how the sexy basketball baby performed their heat dance in hawaiian style. And yes, China is in winter now …

Zhu Shumei, 76, has captured Chinese net users’ hearts lately. Standing only 5 feet tall, the hunchbacked granny plays basketball every day on a university campus in Jinhua, Zhejiang province in East China. She has been playing basketball since 20 years ago. It is said that she almost never misses a shot. In addition to basketball, her daily exercise routines also include running, parallel bars and pole-climbing. She has a lovely nickname: “Basketball Grandma.” Photos and video clip of her playing basketball got viral on Chinese social media. Click in for more energetic pictures of the old granny.

China’s population is over 1.3 billion, the largest of any country in the world and properly there is quite a lot of people love playing basketball. Even folks in remote villages have a hoop. But oftentimes the courts are makeshift or deteriorating, leaving young kids and old without much of a legit chance to work on their game. The Jordan brand is producing a series of mini-documentaries about basketball around the world, and the crew went to a remote village in China, a place with barely any connection to civilization nor any modern technology, to film a story on how one man helping a small village to rebuild it’s broken down court …

Our lovely Shanghai-based artist Hong Yi, also known as Red, used 750 pair of socks to create a rather unusual sock portrait of the famous Chinese film director Zhang Yimou. Previously, her famous coffee stain and basketball painting had made some sensation on the net. For her first 3-D piece, she took three weeks to complete, with 750 pairs of socks and thousands of safety pins. As a final touch, she suspended the work from a bamboo pole in the old residential alleyway. The inspiration is came from the Chinese culture of bamboo sticks poking out of windows with laundry hanging out to dry. Check out the video and behind the scene after the break …

Which of these logos belongs to Air Jordan (also known as Jordans) and which belongs to the Chinese sport brand “Qiaodan”? If you don’t know the answer, then you’ve justified the federal trademark lawsuit Michael Jordan just filed.

Less than a week after leading the Knicks to a six-game winning streak, Taiwanese-American point guard Jeremy Lin has became worldwide attraction, which the so-called “Linsanity” had already swirling in China and Taiwan. Lin is now one of the hottest topic being discussed on Weibo, who already has a quarter million followers. Other than that, Lin had been asked to represent China’s team, but both of Lin’s parents are actually from Taiwan. Well, it is awkwardness for some, as Beijing still considers Taiwan a renegade province which long protected by U.S. power in the Pacific. The majority of the Chinese media only sometimes obscuring his Taiwanese heritage by referring to him as “ethnically Chinese.” Animations after the break.
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