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To celebrate the launch of Angry Birds Space, Rovio and partners hosted a series of launch events for fans of the Angry Birds game in Beijing, Helsinki, Hong Kong, Seattle and Tokyo. In Hong Kong, the launching ceremony for the new game was held at Sky 100 — an observation deck on the 100th floor of Hong Kong’s tallest building. Yeah, it’s probably the best place for the birds to get ready to blasts off into space. Check out the awesomeness of the launch with a video and lots of pictures after the break!
There just seems no stopping those Angry Birds from taking over China — The next move in Rovio’s China take-over plan is to open up shops in Beijing and Shanghai, and the company aims to hit $100 million in retail sales in China in the first year of store operations.
Why spend thousands of dollars on opening an office in Shanghai? Well, Rovio is marking a clear step to further penetrate the Chinese market that has witnessed thriving business growth during the past year. 40 million people in China have download the Angry Birds game, so Rovio is opening its first overseas operation in Shanghai to show its appreciation to Chinese fans.
Rovio, maker of the ludicrously popular Angry Birds, has the pleasure to expand its fame and glory in China. The company’s CEO Peter Vesterbacka, toured Beijing and he seemed to be quite happy with his trip this time. He made a visit to a store that is selling unofficial Angry Birds’ merchandise, and he took photos of them. Then, he went on to taste the local food — grilled skewered lamb. And he took a tricycle, and surprisingly, the tricycle driver is a big fan of Angry Birds… Video is after the break.
Like what we reported a couple of days ago, it is an unlicensed Angry Bird arcade booth. Shouldn’t it suppose to get sued by Rovio? Well, maybe not for this time. Miracle happened. Rovio is having a negotiation with the theme park for partnership instead of getting their lawyers to China.
Guess what? Rovio Mobile has its own bakery products in China — the bird-shaped mooncakes (pictured above). These Angry Birds mooncakes are specially made to celebrate the Chinese Mid-Autumn festival — a holiday for members of a family to get together wherever it is possible. So how does a mooncake tastes like? Well, we have a video showing one of our colleagues trying her mouth on every kind of Angry Birds mooncakes, after the break.
Remember the Angry Birds game booth that we had spotted in Guangzhou China? Maybe that is not exciting enough. We are going to introduce you another real-life, giant-size Angry Birds arcade booth. The game booth can be found in a Chinese theme park which is located at Changsha, the capital city of Hunan, in south-central China. However, the game is not authorized by Rovio though. More pics after the break.
Update: new photo and video added.
Hooray! Rovio has updated its Angry Birds Seasons with 30 new Chinese Moon Festival levels and 8 hidden pieces of Mooncake for you to grab. That means you’ll be smashing green swine in a variety of levels filled with pagodas, rabbits, red lanterns, and similar themed items.
The parcel guy just called, and guess what he brought? Nothing less than The Official Shoes of Angry Birds, from China. Watch the video of the Angry Birds Shoes in action after the break.
At the end of last month, we have already heard of Angry Bird to launch a new look for Chinese Min-Autumn festival, and we did notice that there will be Angry Bird Mooncake to share with the hundreds of millions of Angry Birds fans worldwide. Now, we have a closer and much more detail looks of the mooncake! Watch it after the break…
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