By Chris Chang, posted Nov 11, 2010 at 1:30 PM, 276 views,

Microsoft Joins Forces With China’s Largest Internet Portal

Whoever thought Microsoft would link up with Sina, China’s largest online news portal and leading microblogging site, in a deal that could help MSN grow into a sizable player in the country’s internet industry? Well, it’s now fact and both parties will link their instant messaging tools and blogging sites starting from today.

With the cooperation, users of Sina’s microblog, Weibo, can have their messages displayed on their Windows Live Messenger accounts and log on to Weibo with their MSN account names. Bloggers on the Windows Lives Spaces platform will also be able to transfer all content from there to Sina’s equivalent blogging site. According to Liu Zhenyu, president of MSN China, he said the company hoped to create an aggregation platform through more co-operation with local partners. So, we can say that this is definitely a right way to survive in China’s internet industry, or else you will end up like Google.

Source: Sina via Financial Times