By Chris Chang, posted Jul 20, 2010 at 12:45 PM, 124 views,

More IMAX theaters coming to China

Looks like the Chinese love watching movies in IMAX format, especially the Avatar. IMAX Corp, the Canadian motion-picture film format company, is gearing up to expand in China with more giant-screen theaters and a greater variety of movies. Apparently, the company has plans for about 50 IMAX theaters on the mainland by 2012, while China is currently providing 23 IMAX cinemas to our Chinese fellows.

According to Xinhua news agency, China is currently the second-largest IMAX market, after the United States, with 23 IMAX cinemas. We have seen the China theaters making big profits because of the Avatar being showed in IMAX format. This shows that the Chinese audience are interested in movies with higher quality in pictures and sound. In order to entertain the Chinese audience, a Chinese film, Aftershock, would be introduced at most IMAX theaters in China, as well as in other parts of Asia and North America, on July 22. So, this would be the first non-English IMAX film in history.

Source: Xinhua News