By Star Chang, posted Jan 7, 2013 at 7:57 AM, 753 views,

Lenovo Wants ThinkPad to Compete with Apple Macbook

Lenovo will be splitting its internal operations into two groups: Lenovo for mid- and low-range products, and Think for higher-end products currently associated with the ThinkPad. According to an internal email from Lenovo CEO Yang Yuanqing, the company will be reorganizing under two separate groups and splitting how it will handle each brand. Starting in April, Lenovo Business Group will handle mid-range laptops, desktop, and tablet computers, as well as smart TVs. Think Business Group will be aimed at producing enterprise machines and high-end consumer products. The CEO notes that Think is best positioned to compete with Apple in the high-end market …

The ThinkPad line of laptop computers and tablets was originally designed, developed and sold by IBM but is now produced by Lenovo. Lenovo purchased it and acquired the ThinkPad brand in 2005. The Chinese company admitted that despite some attempt, the Lenovo brand is still only playing well in the mainstream and low-end markets. Recent rumors said that Lenovo plans to move its notebook production in-house within three to five years, a move that could make it easier for the company to produce its own high-end hardware. If this is happening, it could also be part of this larger restructuring effort. Lenovo has consistently performed well worldwide in a struggling notebook industry, though the brand is less successful in the US market. So in 2013, we will be seeing ThinkPad series going war with Macbook Air/Retina, will the old IBM classic laptop computers which now run by Chinese fellows able to give Apple a run for their money ?

SOURCE: The Verge via Sina Tech (Chinese content), DIGITIMES