An enormous cake in the shape of a QR code was displayed in a shopping mall in Beijing, created by Chinese internet giant Tencent and a local bakery. The gigantic cake is made of several hundred kilograms of cheese, butter, eggs, chocolates and condensed milk. It measured 36 square metres and weighing three tons. 25 bakers took 10 hours to make a total of 20,000 slices to assemble the cake. The cake definitely attracted many cameras from visitors and they immediately discovered a new mobile app provided by Tencent. Smartphone users could scan the barcode to download a news service client app. Nowadays, as QR code can automatically connects to app store or specific web page, operators are trying their best to attract everyone to take QR picture. This time Tencent made a great example of marketing: if you have some great apps, make sure its BIG !
SOURCE: xinhuanet.com (Chinese content)
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