Google, which pulled its search engine from China in 2010, and shuttered its China-only music service back in September, has decided to close another of its remaining services in China: a three-year-old e-commerce searching service. More details after the break.
Today on Google China blog, Google said it will shut down its China Shopping service, in the search giant’s latest setback in the fiercely competitive Chinese Internet market. The announcement came in a blog posting from Vice President of Product Management Sameer Samat, who said the company was shutting down the service in order to focus on improving more influential Google products.
In order to better optimize resources, we have decided to close the shopping search service in China. Shopping search the original intention of the development of this product is to set up a bridge between consumers and retailers and traders. Influence after the release of this product, however, did not meet our expectations, we will close this service in China. But we remained unchanged commitment to export goods to other countries around the world and help the Chinese businessmen, Chinese traders can still use Google Shopping to reach consumers in other markets. Accordingly, the future we will focus on mobile advertising AdMob application products, mobile and desktop display advertising products, export-oriented search advertising products. The closure of the shopping search service will be effective on December 12, 2012.
Launched in 2009, the Google Shopping China service was meant to provide Chinese online buyers with information about a wide range of products. With the Shopping Search, Google was eventually eyeing the booming Chinese e-commerce search market where general-interest search is dominated by Chinese rival Baidu, which also offered a similar online shopping platform, Youa, but Baidu closed the platform last year due to facing pressure in the year 2011 weighed down by rise in competition.
Though Google’s China Shopping service is still online for the time being (at Google.cn/shopping), today’s announcement officially begins the countdown, and on December 12th Google Shopping Search will close its doors for good in China. On the other side, we think Google still has a significant presence in China with its Android mobile operating software.
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