Angry Birds Now Invades 1,500 McDonald’s in China

August 2, 2014 | by:    | China |

U5388P2DT20121025090017
The Golden Arches of McDonald’s have now became a giant slingshot that hurls the Red Bird across China.

This is a special location-based campaign jointly launched by TBWA Shanghai and Rovio. The campaign has launched in 1,500 stores in the country and it will try to engage their target audiences to interact with the game and McDonald’s food.

00101990
Various medias were utilized, including online media, ambient, outdoor ads and some other traditional marketing tools.

2012_10_23_1350968434_15547
Invading McDonald’s
0023ae69168a11d0881e02
20120927095117_98078
Slingshots everywhere
Picture_10ec5ea6-0150-4b7a-b8af-2f39d9fcf058111
Furnitures are decorated with Angry Birds
Rovio has added four new stages into its game, and gamers will have to visit the McDonald’s to unlock the hidden stages and get free extra power-ups.

Screen Shot 2012-10-25 at 2.17.39 PM
Hidden Stages: “King Pig”, “Material Mixtip”, “Bird Frenzy”, “Total Deconstruction”
Screen Shot 2012-10-25 at 2.17.52 PM
Power-ups: “Super Seeds”, “King Sling”, “Birdquake”, “Sling Scope”
Screen Shot 2012-10-25 at 2.18.01 PM
Scan the QR code to get free power-ups and unlock stages
Screen Shot 2012-10-25 at 2.16.41 PM
Angry Birds is available for download on McDonald’s official website
Screen Shot 2012-10-25 at 2.15.24 PM
Special Edition: Angry Birds at McDonald’s
Another than playing on your smartphones, an online version of Angry Birds is also available on McDonald’s official webpage. In this version, the piggies are not stealing the eggs, but chips, burgers and coke. The red birds will protect the foods.

Screen Shot 2012-10-25 at 2.16.14 PM
Special Edition: Angry Birds at McDonald’s
Screen Shot 2012-10-25 at 2.17.03 PM
The campaign goes from 10 September to 18 December
mcd-angry-birds-01
15 RMB ($2.4) for a plush dolls!
6489865ejw1dy7dgggaskj
Plush dolls
T2sC5hXo0bXXXXXXXX_!!366368402
Plush dolls
a7297e80gw1dxd5t1dsygj
Promotion inside McDonald’s
112255_12331349061775427_00221756e5f798d829b2553831a54861
VIP cards
U6829P18DT20120928132956
Rovio is really taking lots of efforts to expand in China. So what are we going to see next? Hundreds and thousands of Angry Birds activity parks, huh?





Related Themes:

, ,

Recent Posts: