
The company behind a leading online multiplayer role-playing game, World of Warcraft, has just globally released its fourth expansion pack — Mists of Pandaria. The company’s latest bet is an enigmatic type of character, the Pandaren — a humanoid race resembling Chinese pandas that practice martial arts. The new characters were inspired by kung fu for sure and Chinese martial arts are always great for video games. A flash mob has taken place in Beijing city last week to promote the game for Chinese gamers. 30 charming young girls dress up in sexy kungfu attire and wearing a silly panda hat, were dancing like those cutie Japanese girl bands at several location in Beijing. Well, this kind of marketing hypes can always catch extra attention in China, but a flash mob is usually not applied to an events for the purposes of publicity stunts that involve PR firms …

SOURCE: xinhuanet
MORE Coverage: Online game gets Chinese inspiration
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