In the last summer, we took part in a three days trip with Meizu’s fans and their staffs. Within the three days of vacation, we toured Meizu’s headquarter in Zhuhai, attended to the Meizu MX’s launch event in Guangzhou and went to a mysterious island somewhere in the South China Sea. We have made a special video for this trip, and it will show you how a Chinese smartphone brand connected with their users. Hope you guys would like it…=)
Meizu’s ad campaign on Sina Weibo
In April, Meizu posted an advertising poster on its Sina Weibo’s account, notified everyone to take part in Meizu’s lucky draw to win an 64GB Meizu MX 4-core and a special three days trip around Guangdong province. All it required to do was retweeting the Weibo to spread the news across the platform, but only 17 of the participators could win the prize. The result was incredibly pleasing, it had attracted over one million retweets.
Since “MX” (derived from Meizu MX) is the pinyin of the Chinese word “Dream”, so they called this trip “The Journey of Dream“. Furthermore, as you may not know, there’s a special term to name these Meizu fans in China — “MeiYou”.
Day 1 — Pick up
Our trip began in Guangzhou city. Everyone were expected to meet up here. Meizu has arranged pick ups for some MeiYou in Guangzhou Baiyun International Airport, since most of them come from different cities across China. Everyone were supposed to come alone, but with one MeiYou, she came along with her mother (mother’s worry). Although Meizu has prepared prizes for 17 individuals, there was only 10 people had turned up, mainly due to parent’s worries, transportation issue, fear, etc…
Our first meal was at a famous Chinese restaurant called “广州阿一鲍鱼 (Ayi Baoyu Restaurant)”. It was fantastic! We had abalone (each person gets one!), fired chicken, steam fish, QingDao beers and some other fabulous Cantonese cuisine. We stayed in a hotel in Guangzhou city.
On this day, we attended to the Meizu MX’s launch event in China Plaza, where all the 10 winners got their 64GB Meizu MX 4-core.
In the afternoon, we toured Meizu’s headquarter in Zhuhai. It’s a very nice building, it looks trendy and grand inside. We could see Meizu’s employees are being treat very nicely, which wiped out Meizu’s notorious for being a knockoff maker. We had a lunch buffet at its canteen as well, and all of us were given a special Meizu’s T-shirt to wear on.
Pity that we didn’t get to meet Jack Wong, but the Meizu’s staff disclosed some secrets about Meizu’s CEO Jack Wong. Saying that he likes to work at home for most of the time, he came to office only when there’s an important conference and he owned a Mercedes Benz. Jack Wong is kind of a strange guy (geek), not many of its employees have seen him in person before.
Following our tour at Meizu’s HQ, we boarded a yacht at Xiangzhou fishing port (香洲渔港) on our way to the mysterious island. The weather was very windy, and we had been floated on the sea for more than an hour. Some of us (including myself) vomited. When we arrived the island, we boarded on a train bus to the resort villas.
After we settled down, we went down to the beach for a little while. At night, we had barbecue for dinner and some after dinner entertainments.
We woke up at 3:30 in the midnight and walked an hour long to the other side of the island to see the sunrise. It was spectacular. We left the island about we finished our lunch. Then, we dismissed when we got back to the coast.
This is our first time joined a trip with a smartphone brand, which is also the first time that Meizu held an outdoor activity with their fans. It’s unconventional and well organized. The staffs are nice and cordial, often helped their fans to solve all sorts of problems and questions, such as the functionality of Meizu MX and questions about Meizu’s mysterious Jack Wong (is he still alive?). Meizu is really paying lots of attentions on their users, exceed what marketing research could do. But the down side? To be honest, the atmosphere was a bit dull throughout the trip, probably because all the fans are male, but that might be because a large portion of Meizu’s customers base are male though. We would probably recommend Meizu to organize more this kind of trips. It could be a great way to bond more tighter with the brand and allowed the MeiYou’s community more intimate, just like a big family.
Tomorrow night, Meizu will have a magnificent launch event of their second generation Meizu MX in Beijing at National Aquatic Center Water Cube. So, stay tuned on our coverage.
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