By Star Chang, posted Aug 23, 2012 at 9:16 PM, 766 views,

Xiaomi Latest Handset Mi-One S Sold Out 200,000 Units in Half-an-hour

The latest device from domestic brand Xiaomi — the US$236 (1,499 yuan) Mi-One S — sell out of an initial batch of 200,000 units in just 30 minutes, with over 1 million additional reservations left to fulfill. The Mi-One S features an upgraded dual-core 1.7 GHz processor, a 2-megapixel front camera and an improved 8-megapixel rear camera. A total of 3.5 million units of the first-generation Mi-One were sold, making it the third-most popular Android phone in China last quarter. Xiaomi has adopted a unique strategy of releasing waves of its new phones on its online store, official words that the second round of preorder will restart in September. It revealed earlier this week that it had received a total of 1.3 million preorders for the Mi-One S …

Xiaomi has drawn comparisons to Apple, and the naming scheme of the Mi-One S, look alike to resemble from the iPhone 4S and iPhone 3GS. The company has even accumulate an active user base that rivals Apple’s own fans. Last week, Xiaomi unveiled its second generation Mi-Two smartphone, the quad-core handset with HD screen, will be one of the first Chinese phones to ship with Jelly Bean OS and is being sold at an attractive low price of US$315 (1,999 yuan). For now, Xiaomi’s phones are only available in China, but the company may have some plans to expand overseas. With an influx of $216 million from a funding round during June, the company has more than enough cash flow to further develop their mobile business

SOURCE: CNMO.com, SINA Tech (Chinese translated)