By Star Chang, posted Aug 20, 2012 at 7:27 PM, 745 views,

Watch: The Best Moment of Xiaomi Phone 2 Launch Party

After the unveiling of the Xiaomi Phone 2 last week, we have produced a short video for the best moment on the launching party in Beijing. Part of Xiaomi’s popularity lies in its online community. The fan club have more than 2 million user and have the power to vote out new features of the phone. The enthusiasts’ fans are an important part of Xiaomi’s success, which can be considered quite similar to Apple. We saw how the fanboy/girl from all over the country, came together and support their favorite Xiaomi brand, they’re definitely some of the most loyal user that other smartphone manufacturers wish to have …

Xiaomi has been active in engaging with its fans on Chinese social media. The company teased the release of their new phone and frequently runs promotions on the service giveaways. Xiaomi company has a charismatic leader that help to create loyal customers in much the same way that the late Steve Jobs did for Apple. Last week, Xiaomi CEO Lei Jun has yet again, produced a Jobs-like buzz during the event, but this time with some extra characteristics which Apple might not understand, due to the different concept of consumption between the east and the west. The loyal fan base and unique brand culture should help Xiaomi to succeed further.

MORE Coverage: Why China’s Xiaomi is inspiring loyalty that rivals Apple ‘fanboys’ and Google ‘fandroids’