By Star Chang, posted Apr 2, 2012 at 2:35 PM, 472 views,

Online Shoppers in China is Four Times more than the European Customers

The numbers of frequent online shoppers in China is double that of the United States and the UK, and is even four times of the European consumer, according to a global leading accounting firm. The survey was conducted by interviewing 7,005 people between August and September last year, including Chinese consumer’s shopping habits. Around 70 percent of the Chinese made purchases on e-commerce websites at least once every week compared to 40 percent in the United States and the UK, and 20 percent in the Netherlands, Switzerland and France …

Chinese consumers accounted for 60-65 percent of online sales on clothing, shoes, books, music and movies. They led the trend of directly buying branded goods through the internet. Sixty percent of the Chinese will bypass intermediary retailers and directly buy brand products from the manufacturers through their websites, compared to 36 percent and 31 percent of British and German customers respectively. The survey shows that the Chinese are very good at collecting information about products and buying goods online. Furthermore, shopping using mobile internet is more popular now in China because of the popularity of smartphones.

Now we could understand why Amazon is putting all its focus on the Chinese market, rename its brand name and website, launched new TV Commercial and planning to bring its popular kindle tablet into Chinese market.

SOURCE: pwc