Hisense, the well-known Chinese electric appliance company, has introduced a new tablet called the I’TV for China market. It is the capital ‘I’, not small ‘i’, so don’t get this confused with the Apple rumor ‘iTV’ for next year. Hisense calls their I’TV a personalized smart TV device, the idea is that user can use the tablet primarily as a mobile television screen, and at the same time it can also run Andriod apps. We have seen smartphones and tablets offering TV in the past, but this is the world’s first portable TV which also functions as a tablet …
The I’TV is designed to work with a Hisense television set so that users can stream any cable TV program received by their living room TV to the tablet over a home network. I’TV can also stream any content, including mobile games to the big screen TV. User can also view TV programs received at home from a remote location on their tablet device. Although it is primarily a portable TV it also allows Internet browsing, playing games, eBook reading, photo sharing and social networking. The I’TV tablet comes preloaded with the Hisense’s appstore, which has around 4000 localize apps for user to download. It has also preloaded several local TV broadcast channels.
The I’TV M1101 is a 10 inch tablet device which runs Android Honeycomb (3.2). It is the company second generation product. The body case is made of aluminum, with a 10.8mm thickness and weight at 635 grams. It is powered by duo core 1 GHz Nvidia Tegra 2 processer, with a 1280 x 800 pixel multi-touch display which can support 1080p HD video playback. Other features include a 3 megapixel back camera and 2 megapixel front, ambient light sensor, micro SD card slot, a micro HDMI port and built-in 3G and WiFi wireless. The 3G version will be selling at the price of 2999 yuan (about US$470). Hisense did not bundle the I’TV tablet to sell along with their own television set.
With the launch of I’TV, Hisense aims to redefine and transform the color TV industry in China. One way is through the application of a thin terminal — the separation of TV content from the viewing tools. The second is through the cloud platform, an operational model that focuses on supporting the terminal to challenge the concept of traditional TV. Upgrades in functionality such as personalized intelligent remote control will boost the traffic to the company background value-added services. Eventually, the concept of television must be watched on a TV set will gradually fade.
The I’TV is sure to be a hit among daily soap lovers and sports enthusiasts in China, as they can now watch their favorite soaps and soccer matches any where, as well as browse the net and catch up with friends, all from one device. I’TV is in fact a form of social television, representing transformation of the TV set in China market. Look like the Chinese appliance company is ahead of Apple on its home ground. The Apple’s rumor iTV might has some conflict with Hisense’s I’TV, for similar to the product name.
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