Chinese businessmen are capitalizing on Jobs’ death right now. The case makers have quickly discovered how to turn a profit from Steve Jobs’ death as Apple fans all over the world mourn the company’s co-founder, who died last week. In the city of Shenzhen, it has seen the boom of several mobile phone covers bearing the image of Jobs. Wholesalers are flocking to local factories to get their hands on these covers …
There are more than 10 kinds of iPhone 4 covers made especially to commemorate Jobs. The wholesale prices for the covers range from 10 to 30 yuan (US$1.50 – $4.70). Some factories began to make the covers on the same day that Jobs’ death was announced. Some of the early birds got the first batch of products from a factory the next day. Apple has not made such legitimate iPhone covers at the moment. It looks like the Chinese manufacturers have a quicker draw on the market than Apple.
Such a profit-driven move has aroused a controversy. One of the Apple fans in China said to the local press that she would buy such products for commemoration purposes without considering if they are fakes or not. Moreover, the fans think it will be a fashion to buy souvenirs about Steve Jobs. From our preliminary observations, these iPhone covers are made of cheap plastic and the design is not distinguished enough. It is nothing wrong to buy an iPhones case which has the image of Jobs printed on, but we think all Apple fans deserve to have a more special unique design on these covers to mourn the phenomenon Apple co-founder.
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