By Herman Lai, posted Sep 23, 2011 at 10:59 AM, 524 views,

China’s Best Buy Comeback In December

The U.S. electronic retailer giant Best Buy just like other companies, they are focusing on the Chinese market more than ever. The company announced plan for strike back to the China. It is definitely not going to be easy since it closed nine of its stores in China in February.

Best Buy actually did not leave China at all, the company continued to grow in China under its wholly-owned subsidiary Five-Star, which was Best Buy joint venture retail chain. With this return, the company would strike back with the same brand name and logo before they left China, and pursue for quality instead of quantity. According to Best Buy China CEO said:

“Returning to China is an important strategy for the company’s global deployment and the second shop will be located in Zhejiang province, southern China.”

During the absence of Best Buy in the last couple of months, they had many locations occupied by some of its rivals, such as the Chinese electronics retailer Suning. Industry insider claimed Best Buy will find it hard to get back in China with the same popularity that the company had previously.

In the coming December, Best Buy will reopen a store in Shanghai and that’s the first pace to step back the plentiful market.

Source: WantChinaTimes, Penn-Olson