By Chris Chang, posted May 7, 2011 at 4:34 PM, 10,933 views,

Bloody Incident Happened in Beijing Apple Store (video!)

This. Is. Sad. Here’s the story. Apple’s white iPhone 4 has been restocked today in Beijing Apple Store, and just like always, dozens of scalpers wait outside the store to get the white iPhone 4, and they were told to wait in line. However, the scalpers were later told that they are not allowed to go inside the store. So scalpers got pissed, and they got in a fight with the securities, and quarreled with some Apple store employees. At this time, an Apple Store employee (non-Chinese), John, came out from the store with a metal club and hit 4 people, including 2 young men and 2 middle age women. Then, John went back to the store. More scalpers got pissed and they smashed the glass door of the store, which costs about 300,000 yuan ($46,000). So this caused the store to temporarily shut down. Photos and a video after the break.

May 10th UPDATE: Here’s what Apple spokeswoman Carolyn Wu told AFP in a statement,

“The Apple Store Sanlitun was closed for several hours on Saturday after a group outside the store became unruly. The store team acted to protect themselves and our customers by closing the doors and preventing the group from entering. The safety of our customers and employees is our top priority.”

And the Global Times reported that Ding Wencheng (one of the injured customers), reached a 20,000-yuan ($3,000) settlement with the store for the injuries he suffered during the fracas.

May 9th UPDATE: CNN reports that a so-called scalper tried three times to cut into a long line of customers waiting to buy the white iPhone 4 at the Beijing Sanlitun Apple Store. Then three Apple security guards and an Apple retail manager attempted to escort the individual away from the store, but a shoving match resulted. After the situation got out of control, security guards locked the front door of the store. Unhappy customers smashed the front door to release their anger.

May 8th UPDATE: Store is back up at 10 a.m, with enhanced security measures. Customers could only enter the store through the another side of the glass door.

Apple Store’s glass door got smashed… All thanks to scalpers and ‘excited’ customers.

The police arrived the store to investigate the whole incident.

Customers are not allowed to enter the store, and for customers who were in the store, they need to exit the store from the back doors.

It’s like a mess!

Securities just stand at there to wait for further orders.

Bystanders were using their cellphones to take photos and videos of the terrible mess. They are not allowed to do so, but securities could not stop all of them.

It is very rare to see a police in green uniform appearing in Apple Store, since they will only appear if there’s a serious incident happened.

Cleaners arrived to clean up the mess, including blood stains on the floor. A signboard is put in front of the store, saying,

“Work in progress, sorry for any inconvenience. We are trying our best to improve the store.”

All 4 people are hospitalized right now and no money was paid by apple for medical purposes. The Apple store employee who beaten up these 4 people is nowhere to be found.

Bloodied Chinese.

Situation looks bad.

Looks like John has some great strength.

Store was closed for the rest of the day. Aww…

So this is what we see if the China Apple store refuses to sell white iPhones to scalpers.

Source: Sina (1), (2) via 9to5mac