The iPad 2 Launch Madness in China

May 6th, 2011 in , , , , ,

first customer
It’s just like old times, and after the launch of iPad 2 in Hong Kong and white iPhone 4 in China last week, Apple’s iPad 2 went on sale at Apple Stores in China on Friday. The launch at Beijing Apple Store is outrageous, drawing hundreds of customers and scalpers to the store, and guess what, the iPad 2 goes out of stock in just 4 hours. We have lots of photos from the Beijing Apple Store’s iPad 2 launch after the break. Enjoy.

iPad 2 launch in China
It’s 8 a.m. and we can see people waiting in line outside the Apple Store.

iPad 2 launch in China
After two hours…

iPad 2 launch in China
Customers? Or scalpers?

iPad 2 launch in China
Looks like the Apple retail stuff has carefully managed the waiting line.

iPad 2 launch in China
And there are securities!

iPad 2 launch in China
All securities wear white shirt so they are easy to recognize.

iPad 2 launch in China
They are responsible to watch out if there’s anyone cutting the queue, or any scuffles between customers and scalpers.

iPad 2 launch in China
More securities…

iPad 2 launch in ChinaiPad 2 launch in China

iPad 2 launch in China

Don’t mess around with this dog, it is specially trained to deal with furious scalpers.

iPad 2 launch in China
Great to see Americans!!!

iPad 2 launch in China
Man, how long is the line!?

iPad 2 launch in China
I’m telling you, let me in!!! Or else…

iPad 2 launch in China
Is there a fight going on here?

iPad 2 launch in ChinaiPad 2 launch in China

This woman is the first in the line, and she is 50-years-old. She has lots of Apple products, and the latest one she’s using right now is iPod touch. She thinks the iPod touch is very useful since the Apple store employee is always available to guide her on it. And now, she is in love with the iPad 2, and she is getting a 32GB model.

iPad 2 launch in China
The fat boy standing beside her is her son. He thinks that Steve Jobs is the one who teaches his mum to use the Internet, although Jobs is not the guy who invent the computer. He thinks it’s a miracle to see a 50-year-old woman who knows how to use the Internet.

Scalper and customer
Outside the store, there’s a scalper telling customers to recognize his face, and look for him after purchasing the iPad 2 from the Apple Store. He will use cash to ‘accept’ the device.

iPad 2 launch in China
Cash!

iPad 2 launch in China
Apple store employees are getting ready for the launch. Last briefing!

iPad 2 launch in China
And waving to customers!

iPad 2 launch in China
Everything ready?

iPad 2 launch in China
Hooray!!!

iPad 2 launch in China
The new iPads!!!

iPad 2 launch in China
The iPad 2 starts at 3688 yuan (about $568), and there’s only Wi-Fi model available for purchase. The 3G model is not yet available in China.

iPad 2 launch in ChinaiPad 2 launch in China

Local media arrives and hands-on the iPad 2. Awesome!

iPad 2 launch in ChinaiPad 2 launch in China

Customers are waiting in line to get their hands on the white version.

iPad 2 launch in China
Behind the cashier, we can see the iPad 2 inventory. Amazing!

iPad 2 launch in China

iPad 2 launch in China

The Apple store employee will explain what’s in the box after you have made the purchase.

iPad 2 launch in China
There’s an informal exit survey of customers appeared to indicate that the white iPad 2 was more popular than the black model. There a high demand for white model in China!

iPad 2 launch in ChinaiPad 2 launch in China

Local medias are trying to look for the best spots to capture the best shot.

iPad 2 launch in China
It’s very crowded…

iPad 2 launch in China
Outside the Apple Store, we see scalpers looking after their stacks of iPad 2s…

iPad 2 launch in China
Scalpers will sell the iPad 2 outside the Apple Store for a markup of just 200-400 yuan ($30-60) For those customers who failed to get one from the store, some of them may buy it from the scalpers.

iPad 2 launch in China
These are the scalpers.

This big yellow board says that this district forbids scalpers to sell stuff to customers… Behind the yellow board, it’s a special zone for scalpers to gather around.

iPad 2 launch in China
Other Apple products are also available, including white iPhone 4!!!

iPad 2 launch in China
It’s 1pm and we are still seeing hundreds of people waiting in line…

The iPad 2 Launch Madness in China
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